Marketing strategies in the pandemic affected economy for the value
نویسندگان
چکیده
When a pandemic outbreak, it affects the people, business and hence economy. It is very important to understand how different industry in various ways as impact of Covid eventually reflects This study an attempt investigate affected economy marketing value-added products manufactured by spice Kerala, focusing seasoning oleoresin Kerala. In India, value addition spices into oleoresins seasonings majorly happens Kerala which known land spices. The conducted collecting primary data from thirty sales professionals eleven major companies among forty that are selected for using simple random sampling. article explores provides strategies effective products.
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ژورنال
عنوان ژورنال: International Journal of Health Sciences (IJHS)
سال: 2022
ISSN: ['2550-6978', '2550-696X']
DOI: https://doi.org/10.53730/ijhs.v6ns3.7598